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Category Archives: Technology

Five Types of Facebook Likes

18 Friday Jul 2014

Posted by David Ryan Polgar in social media, Technology

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Facebook, Generation Like, Social Media

Thumbs_up_symbol

 

[Illustration by Damian Yerrick; Creative Commons license]

By David Ryan Polgar

Everyone wants to be liked on Facebook. Similar to Sally Field’s famous speech at the Oscars (“You like me!”), the very concept of being liked can offer a sense of affirmation. It feels good to see that people care about your life or your commentary.

This, however, has led to the maddening pursuit of creating popular content. In an act of reverse-engineering, we are altering our conversation to fit the rapidly changing ways of the audience and medium. It is generally accepted that a social media audience will not read anything of great length, so posters have learned to become overly concise—often to the point to being trite.

In a world flooded with so many possible links to click, posters have learned to offer somewhat misleading titles in order to grab attention. For example, instead of posting “Check out my video from speech class about global warming” it would be changed to “This Shocking Video Will Change. Your. Life.” It’s called click-bait, and it happens because distracted users bite. (There is now even a parody site of click-bait articles, called Clickhole.)

Right now we put a great deal of focus on the number of likes that a post gets. We sometimes wrongly assume that there is a direct correlation between quality content and its popularity quantified through its number of likes.

The truth is more nuanced.

Why we like content is often influenced by the behavior of our friends, our relationship to the poster, the image we are trying to project online, and more. It would be nice to think that we aren’t influenced by the behavior of others, and that content becomes popular based solely on its merit, but our behavior clearly shows otherwise.

Here are FIVE types of Facebook Likes:

1. Genuine Like:

When you authentically connect with a post or picture, you may genuinely want to express your gratitude or approval. Similar to giving a thumbs up to a person holding a street sign you agreed with, you are giving you social media like without any ulterior motive.

2. Sympathy Like:

Although Facebook is setup to be egalitarian, some people seem to get a whole lot more likes than others. Occasionally you may see a currently un-liked post hanging in your feed that seems awfully lonely and sad. Nobody likes to be ignored, and an un-liked post seems like the wallflower hanging out by the punch at a high school prom. You invite it to dance by liking it.

3. Reciprocity Like (social media backscratching):

Despite Facebook’s egalitarian vibe, there is a constant shuffling of the social order. Likes can be a backscratching tool where one clicks the thumbs up based on an unsaid backscratching understanding, instead of a genuine appreciation of the post.

4. Bandwagon Like:

Facebook and other forms of social media prominently list how many likes something. Despite are assumptions that we are not influenced by the actions of others, science has clearly proven otherwise. A heavily liked post or photo is more apt to be liked in the future based solely on the initial popularity. Its display of being liked colors how we see it. This is why some companies pay for fake likes—popularity often leads to more popularity through the bandwagon effect.

5. Kiss-Up Like:

We’re all equal on Facebook; some of us are just more equal than others. Facebook allows us to rub digital shoulders with people we may admire or are trying to impress. Sending a Kiss-Up Like allows us to position, however briefly, our name in their social media orbit.

Video discussion of the FIVE types of Facebook Likes

Zack Morris on Tech Etiquette

16 Wednesday Jul 2014

Posted by David Ryan Polgar in Tech Balance, Technology

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Mindfulness, Smartphones, Tech Etiquette, Tech Use, Zack Morris

zackphone (1)

We all know his brick-phone, but we may have forgotten his guidance to put down our phones and connect.

By David Ryan Polgar

Everything I needed to know in life, I learned from my years at Bayside. I learned about integrity from Principal Belding. I learned about the dangers of drugs from Jessie Spano. And everyone’s favorite nerd, Screech, taught me the dangers of acting like Dustin Diamond as an adult.

It was Zack Morris, though, that taught me about tech etiquette. Alongside being the big man on campus and getting into all types of high school high jinks, he was able to offer some sage advice about being present in the moment.

While he is well known for his brick-sized cell phone, we may have forgotten his commentary about proper phone use. Long before popular YouTube videos like I Forgot My Phone and Look Up examined how we are often glued to our devices instead of connecting with those around us, Zack Morris tackled the issue.

Check out the episode Rent-a-Pop (Season 3, ep 7, 20 minutes in; available on Netflix), which features Zack’s rascal of a dad, Derek. Derek Morris is obsessed with his phone, so much so that he is oblivious to Zack’s life and has become an absentee father. When Zack needs his father’s permission to go on a ski trip, Zack decides it would be easier to hire an actor to play his father. When his real father, Derek, catches wind of the duplicity, the ski trip is off.

This leads to a face-off between father and son, where Zack Morris lays the smack down on his dad’s poor tech etiquette.

rent-a-pop1

Derek: “The ski trip is off. Why couldn’t you just be straight with me? Why couldn’t you just tell me you were having trouble in school?

Zack: “Dad, I tried to tell you. You’re not that easy to talk to.”

Derek: “You used to tell me everything. What happened to us?”

PHONE RINGS

Zack: “That’s what happened to us.” [Derek talks on phone]

“See, that’s the problem. You’re always on that stupid phone.”

Saved by the Bell Derek Morris 3

Derek: “It’s just business. It’s important.”

Zack: “Is it more important than your family?”

[PHONE RINGS / Derek is on the phone talking. Zack walks to the corner of the room and covertly makes a call to his dad. His dad, not available to his son but always for a call, picks up the phone.]

Derek: “Derek Morris.”

Zack: “Dad.”

Derek: “Zack?”

Zack: “Is this the only way I can get through to you now?”

[Conversation; dawns on Derek that he’s been kind of a prick.]

Derek: “Son….son, when was the last time we sat down and had a long talk?”

Saved by the Bell Derek Morris 2

Zack and his dad have a conversation about baseball. The phone rings again. Derek, trying now to be a better father, tells the person on the phone that he is taking his son fishing.

I have no idea if Derek kept his promise to take Zack fishing after the canned applause died down and the episode ended. But one thing is clear: if you are looking to connect, put down your damn phone and talk to the person next to you. Take it from Zack Morris.

“See, that’s the problem. You’re always on that stupid phone.” -Zack Morris

Living Life Deeply: An Interview With William Powers

30 Friday May 2014

Posted by David Ryan Polgar in Tech Balance, Technology

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David Ryan Polgar, Hamlet's Blackberry, Mindfulness, Tech balance, William Powers

William-Powers3

By David Ryan Polgar

If I had a Bitcoin for every time I saw the word Luddite in 2014—well, I’d be a momentary millionaire. Even though the topic of healthy tech consumption has gained a lot of attention in recent years, it is still common to classify people as either a gadget-obsessed early-adopting tech fundamentalist or a tech-bashing Thoreau-worshipping Luddite. The general public, of course, is more complex.

“We tend to think in binary terms,” says William Powers. “There seems to be the sense that you have to be in one bucket. Most people are not in either bucket.”

Powers is the author of Hamlet’s Blackberry: A Practical Philosophy for Building a Good Life in the Digital Age. Since being released in 2010, the book has served as the foundational source and inspirational well for countless other books and articles on the subject. Numerous colleges and universities have selected it as a Common Read, and Powers has established himself as a leading voice for the burgeoning movement.

Consider all the various viral videos concerning tech balance in the last year: I Forgot My Phone, Look Up, and, most recently, a song about unplugging featuring Bert from Sesame Street. The tailwinds have clearly picked up since Hamlet’s Blackberry first hit the shelves.

“The response has changed since 2010,” states Powers. “At first it was dumbfounded—it was so against the tide.” According to the author, “There has been an awakening. People are realizing that there is a smarter way.”

Society, it seems, may have reached a breaking point with digital technology. “We reached the point where we were working for the machine,” says Powers.

The problem, as you can imagine, is not really the technology but how we are using it. An underlying theme of Hamlet’s Blackberry is the need to accept responsibility for the life we live, as opposed to merely scapegoating the screens. If we feel that we are working for the machine, as Powers mentions, we should question WHY we’re entrapped. Have we accepted our busyness as the new normal? Can we change the trajectory we’re on?

Now and then it occurs to us that we could do better, reconfigure our commitments and schedules so they’re not so crazy and we can breathe. But no sooner do we have this thought then we dismiss it as futile. The mad rush is the real world, we tell ourselves. We’re resigned to it in the same grim way that people in repressive societies become resigned to their lack of freedom. Everyone lives like this, racing and skimming their way through their days. We didn’t drop the anvil, and there’s nothing we do about it except soldier on, make the best of it.

There is a popular misconception that criticism regarding our tech use is merely a generational difference—older people not understanding younger people. The term that we often apply to the youngest generation, Digital Natives, “suggests that they live in an all-digital environment all the time and want to be there.  The young people are more nuanced,” Powers claims. “These tools are a part of life, but they’re [young people] not machines and they don’t want to be plugged in 24/7.”

The natives are restless. “Younger people,” says Powers, “have really been open to critiquing technology.”

In certain respects, we may be reacting to the unfulfilled grandiose promise that digital tech and social networks implies: more friends, more time, and more fun. Many of us, the young generation especially, may feel a sense of anxiety, alienation, and claustrophobia that wasn’t supposed to exist in this brave new world. The Future According to Zuckerbeg and Schmidt sounded like a utopian paradise. “Like all utopian visions, it was never going to fully deliver.”

Hamlet’s Blackberry is an essential read because it switches the power dynamic from the technologists that are selling us products and moves it to your own internal compass. How do you reach a healthy equilibrium between your inner self and external self? Have you focused too much attention on the external and not enough internally?

You quickly realize while reading Hamlet’s Blackberry that it is not focused merely on offering quick solutions to maintaining a healthy digital lifestyle. It is a soulful book filled with personal stories, useful metaphors, and insightful historical context that frames the issue as a deep, existential struggle. It is a struggle that has occurred with every major technological disruption throughout our history. What does it mean to be human? How can we not only live, but live deeply?

Hamlet’s Blackberry details the struggle that Powers went through to find his own personal balance. As a father and a husband, he wanted to ensure that his family was connected on a meaningful level. Too often, however, an overreliance on screens led to reduced state of being.

The point isn’t that the screen is bad. The screen is, in fact, very good. The point is the lack of proportion, the abandonment of all else, and the strange absent-present state of mind this compulsion produces…We were living for the screen and through the screen, rather than for and through each other.

The problem was that his internal/external balance was off kilter.

“You have to build an inner life where you don’t need to seek constant affirmation,” says Powers. “When we are able to stand alone and be happy we bring more to relationships.”

Powers is optimistic that we are headed towards a positive future. A future where we learn how to incorporate technology into our lives in a manner that offers enrichment, not escapism. “We are learning to emphasize the positive and de-emphasize the negative. We’re learning not to be dependent on technology.”

The crucial step towards creating a good life in the digital age is realizing the very power, and responsibility, that we have to mold technology to create a fulfilling life, not just allowing technology to mold our life. “We tend to forget when we create a new device,” says Powers, “that the magic is in us.”

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Hamlet’s Blackberry

William Powers / Website

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David Ryan Polgar is a writer, speaker, and educator based in Connecticut. As a Tech Ethicist he examines the ethical, legal, sociological, and emotional impact that technology has on our lives.

Leaving a Digital Footprint

02 Friday May 2014

Posted by David Ryan Polgar in Technology

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David Ryan Polgar, Digital footprint, googleganger, reputation

Digital Footprint

By David Ryan Polgar

Getting ready for your big job interview, you pick out your nicest professional attire. You spend extra time making sure not a single hair is out of place. Your shoes are shined. You remind yourself to sit up straight. Now, you open the door to your interview.

You fail.

Despite your best laid plans, here’s what the person across from you sees: you have a lot more clothes on today than featured on your Instagram account, your online rants make Ann Coulter blush, and, despite listing your major as Accounting, it seems a whole lot closer to beer pong.

Welcome to your digital footprint: the collection of pictures, status updates, tweets, and blog posts that create a major impression. It’s your online reputation, which, in a world where online and offline are increasingly becoming merged, is the same as your overall reputation. Given the common nature of Googling someone, your online reputation molds the first impression you give.

Your digital footprint is akin to you credit score: your past actions have a dramatic influence on your present and future. The mistakes you made years ago can live on to haunt you. It may not seem fair, but it just is. There are countless examples of people being fired or not hired because of their online reputation. Most common would be the Teachers Behaving Badly scenario, which, given their role, is set at a much higher standard.

There are, of course, ways that you can go about improving your chances that you have a positive digital footprint.

Google yourself.

You can do it when no one is looking. It is essential to assessing the impression that you have online, and crucial for determining if there is any damage control you need to do. You may also find that you have a googleganger, your online doppelganger who shares your name. Let’s hope that your googleganger is an upstanding citizen that pays their taxes.

While a lot of attention is placed on what YOU post online, it is also crucial to understand how your reputation is dramatically affected by what others say and post about you. You need only scan the comment section of your local paper to realize that people spill an incredible amount of vitriol online. More commonly, however, are pictures taken of you that are posted online.

Smartphones make it incredibly easy to take and post photos, often uploaded before thinking of the potential ramifications. A recent example is the the MLB pitcher Matt Harvey, who posted a picture of himself flipping the bird on Twitter. Backlash ensued and he deleted his account. The picture, however, will live on. There are no mulligans on Twitter.

Uploaders’ remorse.

The new normal is a world where previously forgettable moments are searchable and potentially held against your character. It’s best to think of everything you post in 2014 as being public. You may gain the false sense of intimacy online because you are sharing in the context of friends or followers, but nearly every post has the potential to be shared unwittingly. The intricacies of privacy settings on social media platforms are more complicated than insurance policies.

In many ways I’m glad that pictures and words from my capricious youth were not heavily documented, one click away on a search engine. Think about yourself. What would I find out about you if your whole life had been documented?

—

TV clip on Digital Footprints

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